The Science of Music in Advertising
Everyone knows intuitively how important quality music is in ads, but how does science actually prove it? Tracksuit is hitting the books today nerd style, and we wore wedgie proof underpants... so...
The 4 Types of Music to Use in Advertising, and How to Use Them
Music leaves a mark. We all know this intuitively. Whether it be through catchy melodies or playful lyricism, it appears that people have a natural affinity to love music. We can explain this simply...
5 Underrated Commercial Soundtracks
It’s never easy pulling in an audience for any commercial. You’re competing with their phone, their food, their watch, and their kids, not to mention that incessant channel surfing. If you’re going...