The Science of Music in Advertising

Everyone knows intuitively how important quality music is in ads, but how does science actually prove it? Tracksuit is hitting the books today nerd style, and we wore wedgie proof underpants… so don’t try anything. The Basics of How Music Affects The Brain...

5 Underrated Commercial Soundtracks

It’s never easy pulling in an audience for any commercial. You’re competing with their phone, their food, their watch, and their kids, not to mention that incessant channel surfing. If you’re going to pull in the views and drive home the message, dazzling visuals,...